AU Online Marketing Strategies for a Healthcare Company Essay

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AU Online Marketing Strategies for a Healthcare Company Essay

Order ID	53563633773
Type	Essay
Writer Level	Masters
Style	APA
Sources/References	4
The perfect number of Pages to Order	5-10 Pages

Description/Paper Instructions

AU Online Marketing Strategies for a Healthcare Company Essay

Description

Imagine you are a marketing consultant for a healthcare company. Based on what you’ve learned about online marketing, address the following hypothetical scenarios and questions regarding the use of online marketing tools and strategies in a healthcare setting:

• How might the company optimize its website to not only market its services but also provide patient education and engagement? Consider the role of content, usability, and patient interaction in your response.
• In what ways could search and display ads be utilized to improve the healthcare company’s visibility to potential patients and support acquisition strategies? Discuss the potential targeting and messaging approaches.
• Propose a strategy for the company to use email marketing effectively to build and maintain relationships with patients. How could emails be personalized to address the varying needs of patients?
• Suggest how the company could manage its social media presence for maximum brand engagement and communication. What kinds of content and interaction could it use across different platforms?
• How could the company encourage word-of-mouth and harness the power of viral marketing to bolster its reputation and public trust?
• Consider the opportunities presented by mobile marketing. How might the company integrate mobile marketing tactics to enhance patients’ access to healthcare information and services?

In crafting your response, draw on specific online marketing principles and the unique aspects of healthcare marketing. Provide reasoned assumptions and support your ideas with examples from the broader healthcare industry when possible.

AU Online Marketing Strategies for a Healthcare Company Essay

RUBRIC QUALITY OF RESPONSE NO RESPONSE POOR / UNSATISFACTORY SATISFACTORY GOOD EXCELLENT Content (worth a maximum of 50% of the total points) Zero points: The student failed to submit the final paper. 20 points out of 50:  The essay illustrates poor understanding of the relevant material by failing to address or incorrectly address the relevant content; failing to identify or inaccurately explain key concepts or ideas; ignoring or incorrectly explaining key points or claims and the reasoning behind them; and/or incorrectly or inappropriately using terminology; and elements of the response are lacking. 30 points out of 50:  The essay illustrates a rudimentary understanding of the relevant material by mentioning but not fully explaining the relevant content; identifying some of the key concepts or ideas, though failing to fully or accurately explain many of them; using terminology, though sometimes inaccurately or inappropriately; and/or incorporating some key claims or points, but failing to explain the reasoning behind them or doing so inaccurately.  Elements of the required response may also be lacking. 40 points out of 50:  The essay illustrates a solid understanding of the relevant material by correctly addressing most of the relevant content, identifying and explaining most of the key concepts and ideas, using correct terminology, explaining the reasoning behind most of the key points/claims; and/or where necessary or useful, substantiating some points with accurate examples.  The answer is complete. 50 points: The essay illustrates an exemplary understanding of the relevant material by thoroughly and correctly addressing the relevant content, identifying and explaining all of the key concepts and ideas, using correct terminology, explaining the reasoning behind key points and claims, and substantiating, as necessary or useful, points with several accurate and illuminating examples.  No aspects of the required answer are missing. Use of sources (worth a maximum of 20% of the total points) Zero points: The student failed to include citations and/or references. Or the student failed to submit a final paper. 5 out of 20 points:  Sources are seldom cited to support statements, and/or the format of the citations is not recognized as APA 6th Edition format. There are major errors in the formation of the references and citations. And/or there is a major reliance on highly questionable The student fails to provide an adequate synthesis of the research collected for the paper. 10 out of 20 points:  References to scholarly sources are occasionally given; many statements seem unsubstantiated.  There are frequent errors in the APA 6th Edition format, leaving the reader confused about the source of the information. There are significant errors in the formation of the references and citations. And/or there is a significant use of highly questionable sources. 15 out of 20 points:  Credible scholarly sources are used effectively to support claims and are, for the most part, clear and fairly represented.  APA 6th Edition is used with only a few minor errors.  There are minor errors in references and/or citations. And/or there is some use of questionable sources. 20 points: Credible scholarly sources are used to provide compelling evidence to support claims and are clearly and fairly represented.  The APA 6th Edition format is used accurately and consistently. The student uses references above the maximum required in the development of the assignment. Grammar (worth maximum of 20% of total points) Zero points: The student failed to submit the final paper. 5 points out of 20:  The paper does not communicate ideas or points clearly due to inappropriate use of terminology and vague language; thoughts and sentences are disjointed or incomprehensible; organization lacking; and/or there are numerous grammatical, spelling, and punctuation errors  10 points out 20:  The paper is often unclear and difficult to follow due to some inappropriate terminology and/or vague language; ideas may be fragmented, wandering, and/or repetitive; poor organization; and/or some grammatical, spelling, and punctuation errors 15 points out of 20:  The paper is mostly clear as a result of appropriate use of terminology and minimal vagueness; no tangents and no repetition; fairly good organization; almost perfect grammar, spelling, punctuation, and word usage. 20 points: The paper is clear, concise, and a pleasure to read as a result of appropriate and precise use of terminology; total coherence of thoughts and presentation; and logical organization; and the essay is error-free. Structure of the Paper (worth 10% of total points) Zero points: The student failed to submit the final paper. 3 points out of 10: The student needs to develop better formatting skills. The paper omits significant structural elements required for and APA 6th edition paper. Formatting of the paper has major flaws. The paper does not conform to APA 6th edition requirements whatsoever. 5 points out of 10: The appearance of the final paper demonstrates the student’s limited ability to format the paper. There are significant errors in formatting and/or the total omission of major components of an APA 6th edition paper. They can include the omission of the cover page, abstract, and page numbers. Additionally the page has major formatting issues with spacing or paragraph formation. The font size might not conform to size requirements.  The student also significantly writes too much or too little paper 7 points out of 10: Research paper presents an above-average use of formatting skills. The paper has slight errors within the paper. This can include small errors or omissions with the cover page, abstract, page number, and headers. There could be also slight formatting issues with the document spacing or the font Additionally the paper might slightly exceed or undershoot the specific number of required written pages for the assignment. 10 points: Student provides a high-caliber, formatted paper. This includes an APA 6th edition cover page, abstract, page number, headers and is double spaced in 12’ Times Roman Font. Additionally, the paper conforms to the specific number of required written pages and neither goes over or under the specified length of the paper.
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