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Invent and design your own Service Company.
· Define the following points of its Strategy:
o Identify the Target Market
o How do customers perceive the service concept?
o How should you decide the capacity?
o What efforts are required in terms of the manner the service is designed, delivered, and marketed?
o What are important business features (i.e., operations, finance, marketing, organization)?
o How will quality and cost be controlled?
o How does the system differentiate itself from competitors (i.e., quality, price, convenience)?
o Are barriers to entry created?
Documents expected
· Wordcount: 1.500-2.000 words
· Cover, Table of Contents, References, and Appendix are excluded from the total word count.
· Font: Arial 11 pts.
· Text alignment: Justified.
· Harvard style in-text citations and bibliography
Powerpoint 8-10 slides on the report
· LO1: Understand the experience economy as a development of the service company
· LO3: Critically evaluate the strategic role of service management within organizations
· LO4: Describe the main components of service and operations
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