Agenda Setting Theory

Agenda Setting Theory

Instructions

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Agenda Setting Theory

Reading Guide Module 5

Agenda Setting Theory

To assist you with the assigned readings, I have developed an outline of questions for you to answer. Think about this as a key for what information to pay attention to in the reading. Research shows that students learn and retain information better when they can write it down in their own words.

Try to answer the questions within these guides in your own words rather than copying and pasting the content from readings/lectures. The idea is to see if you can succinctly answer the question in your own words based on the knowledge you gained from your readings/lectures. Try to answer each question within one to three sentences.

1. How is the idea behind agenda setting theory different than selective exposure theory?
2. How does agenda setting theory conceptualize media?
3. How does agenda setting theory conceptualize media effect?
4. Briefly describe the original two constructs and one proposition of agenda setting theory.
5. What are the two foundational assumptions of agenda setting theory?
6. What is the difference between first-level and second-level agenda setting?
7. How does the internet influence the agenda building aspect of agenda setting theory?
8. What kind of empirical support exists for agenda setting theory?
9. How is agenda setting theory similar toand different from framing theory?

What is the relationship between media, public, and policy agenda?

 

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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