Decoding NIST Cybersecurity: Tiers and Core Functions Unveiled

Decoding NIST Cybersecurity: Tiers and Core Functions Unveiled

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Decoding NIST Cybersecurity: Tiers and Core Functions Unveiled

• Think about the customer journey for a business class passenger. Using the service blueprint diagram displayed in the service blueprint article as an example, map out the customer journey for a business class customer from the perspective of the airport. Thus, identify the service exchanges from the point of arrival at the departing airport to the point in which the passenger leaves the destination airport (excluding the in-flight service exchanges)
• Compose a white paper of at least four pages that addresses the following questions:
• What market trends have led to the business class segment?
• How does the customer journey meet the needs of the business class? Be sure to include the service blueprint as an appendix in your paper.· Where are points of failure that might impact service quality?· What extended marketing mix decisions (related to People, Process, and the Physical Environment) are important for successful service

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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