Different functional strategies of the corporation

  • Case study (1.5 Marks for each question)- Max 700 words

Read carefully the case No.26 from your textbook entitled Rocky Mountain Chocolate Factory Inc. (2008): Recipe for Success (Authors:Annie Phan and Joyce Vincelette) and answer the following questions:

Need Help Writing an Essay?

Tell us about your assignment and we will find the best writer for your paper

Write My Essay For Me
  • Briefly discuss the different functional strategies of the corporation (marketing, operations, distribution, HR, finance, and purchasing).
  • Describe the competitive position of the company. Briefly explain which type of competitive strategy is used.
  • What is/are the type(s) of the directional strategy (ies) used by the company? Justify.
  • How is the relationship between the company and its customers? What is the company doing to enhance their satisfaction and sustain the relationship with them? Justify

II. Mini-project (1 mark for each question)- Max 400 words

From a real national/international market, choose an example of acquisition or merger between companies and answer the following questions:

1)Present your chosen companies and explain the reasons for this acquisition/merger.

2)What is the method used by the company to manage the culture of
the acquired/merged company(ies)? Justify.

3)Assess the cultural compatibility of the companies.

4)Is this acquisition/merger successful? Why or why not? Discuss the competitive position of the company (after acquisition/merger).

Let our team of professional writers take care of your essay for you! We provide quality and plagiarism free academic papers written from scratch. Sit back, relax, and leave the writing to us! Meet some of our best research paper writing experts. We obey strict privacy policies to secure every byte of information between you and us.