Management homework help

HCS/472 v1

Need Help Writing an Essay?

Tell us about your assignment and we will find the best writer for your paper

Developing an Integrated Marketing Campaign

HCS/472 v1

Page 2 of 2

Developing an Integrated Marketing Campaign

This week you will continue working on your marketing project plan for your chosen campaign developed in Weeks 2 and 3. You will start to outline details that will be included in your marketing project plan due in Week Five.

Complete the outline template to identify details of the marketing campaign that will be included in your final marketing project plan.

Identify the stakeholders who will be part of your marketing team for the integrated advertising campaign.

· As you assemble your marketing team, consider all internal and external stakeholders that may need to be involved.

· Consider the knowledge and skills each of these members will need to possess.

[Insert Response]

Define the audience you will target in your integrated advertising campaign.

· Consider the research you completed in your Week Two proposal.

[Insert Response]

Identify the marketing objectives you will use to guide your integrated advertising campaign.

· Make sure to create and connect your objectives to the work completed in your Weeks Two and Three assignments.

[Insert Response]

Identify the resources you will need to complete your integrated advertising campaign.

· Consider the internal and external resources you may need. Remember to identify resources related to your budget, materials, internal and external stakeholders, and time.

[Insert Response]

Develop specific message(s) you will use in your integrated advertising campaign.

· Consider the communication tools you identified in your Week Three assignment and your market segmentation identified above.

[Insert Response]

Identify what impact external markets and influences may have on your integrated advertising campaign.

· Consider changes in health care reform, economics, technology, social and environmental influences, as well as other competitive health care facilities.

· Examples of social and environmental influences can be juicing, new diet fads, new disease states like Zika, environmentally friendly movements, etc.

[Insert Response]

Cite at least 3 peer-reviewed, scholarly, or similar references. For additional information on how to properly cite your sources, go to the Reference and Citation Generator in the Center for Writing Excellence.

Format your references according to APA guidelines.

Submit your assignment.

Let our team of professional writers take care of your essay for you! We provide quality and plagiarism free academic papers written from scratch. Sit back, relax, and leave the writing to us! Meet some of our best research paper writing experts. We obey strict privacy policies to secure every byte of information between you and us.

ORDER ORIGINAL ANSWERS WRITTEN FROM SCRATCH