Market plan

DescriptionMy market plan is ExxonMobilCorporate Social Responsibility, Sustainability, and Ethics StrategyFor this section, explain any governance policies that you will use to be socially responsible and ethical. Identify any aspects of your business model that will create more sustainable operations (with a focus on bettering people, the planet, or profits).Segmenting, Targeting, Positioning, and DifferentiationIdentify the specific segmentation strategies that you will use. Identify your target markets. Incorporate the use of specific demographics and data in your research.Marketing StrategyIn this section, use the four Ps of marketing to specifically explain your product, price, promotion, and place (or distribution) strategies. Identify any specific competitive advantages that you have for each P that you are using.PositioningHow do you want your customers to perceive your product or service? What benefits will you offer? What is your sales strategy? Explain whether you will focus on business-to-business (B2B) or business-to-consumer (B2C) markets.Branding StrategyWhat is the branding strategy for your organization? What is the purpose of your b rand? How will you differentiate yourself from domestic and/or international competitors?Technology and Social MediaIdentify any tools that you will use in your promotions, marketing, or advertising. List any tools that you will use for customer relationship management and identify specific social media tools that will be used.Implementation PlanIdentify tactics and strategies that you will use to implement your marketing plan. Tactics are short-term, and strategies are long-term. Identify specific dates that you will achieve certain action items. Include a chart or graph that disseminates this information in a linear fashion.Evaluation and ControlHow will you evaluate the effectiveness of your marketing plan? How will you follow up with customers? Will you use surveys to track satisfaction, and will you take future actions that are based on customer recommendations?ConclusionInclude any final thoughts or recommendations that might be pertinent to your marketing plan.

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