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Impact of Advertising Research Paper
3 different types of ad agency compensation methods are discussed, and they are receiving commissions from media, being compensated based on a fee system, and earning compensation based on performance outcomes. Ad agency compensation is increasingly turning to performance- or outcome-based compensation.
In a 3 pages research paper, explain how this form of ad agency compensation works and why it potentially is superior to alternative methods of compensating ad agencies. Use at least 3 credible sources for this paper and include a reference page.
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