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Lecturer: Dr Christopher Theunissen
Streams: 231-232
Due: 4pm, Friday October 17th 2025 (soft copy submission through Moodle only)
POINTS to NOTE:
- There are 100 marks for this assignment which is 40% of the final course grade.
- The word limit for this assignment is 2,750 words (+/-10%), excluding references, figures, tables, and appendixes.
- Use Arial or Times New Roman font size 12 and 1.5 line spacing.
- Ensure you follow academic citation and referencing requirements, as failure to do so may invoke penalties. Use APA (7th). A reference list is required.
- You are also required to reference the use of any tools / software / application used. This includes the use of artificial intelligence (AI) to paraphrase or proofread, which requires a statement where applicable.
- Upon submission your assignment will be checked for copied materials as well as the use of AI (artificial intelligence), with penalties to be applied where appropriate and if not appropriately referenced.
- You may submit your assignment once as a draft submission (Moodle/Turnitin) to check similarity prior to making your final submission.
- Late submissions incur a 5% penalty (5 marks) for each 24-hour period up to 96 hours (after that time, your mark will be recorded as zero)
- An extension may be granted if, within the prescribed timeframe, you submit an ‘Assignment Extension Application’ form with supporting documentation (e.g., a medical certificate) to the Programme Administration Unit.
As set out in your Course Outline, this assignment requires you to:
- coordinate the acquisition of intelligence on a variety of levels and sources which supports organisational development; and
- formulate broad and robust organisational strategies for a range of organisations through the application of appropriate tools and techniques; and
- measure the human resource element of an organisation to develop plans so long-term strategic objectives are achieved.
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Scenario
You have been appointed as an independent consultant to provide an evidencebased strategy analysis that would be suitable to inform the decision-making of Cooks Coffee Company Limited (CCC)[1] company executives.
The following core elements are to be provided:
(1) A multi-faceted and integrated overview of the business environment of Cooks Coffee Company Limited (CCC) that would support organisational development and strategy initiatives.
(30 marks)
(2) Innovative, broad, and robust strategic options[2] for Cooks Coffee Company Limited (CCC) to achieve their long-term objectives, identifying those you recommend be prioritised for further evaluation by your client.
(40 marks)
(3) Details of how the human resource implications of your strategic option recommendations from part 2 above could be addressed and potentially measured. Include a cohesive plan for this that may be used to guide the executive leadership team operationally.
(30 marks)
Marking Rubric
| Grading guide | D- (0% – 39%) | D (40% – 49%) | C (50% – 64%) | B (65% – 79%) | A (80% – 100%) |
|
1
A multi-faceted and integrated overview of the business environment of Cooks Coffee Company Limited (CCC) that would support organisational development and strategy initiatives.
|
Insufficient relevant and valid supporting data, information, and intelligence (evidence) and coordination thereof
in support of organisational development and strategy. Additional research and application required.
Limited knowledge and application of strategyoriented tools, techniques and models for analytical purposes is evident |
Additional relevant and valid supporting data, information, and intelligence (evidence) and coordination thereof
in support of organisational development and strategy is required.
Limited knowledge and application of strategyoriented tools, techniques and models for analytical purposes is evident . |
Although some gaps are evident, relevant and valid supporting data, information, and intelligence (evidence) is adequately coordinated in support of organisational development and strategy.
Gaps in knowledge and application of strategyoriented tools, techniques and models for analytical purposes are evident. |
Relevant and valid supporting data, information, and intelligence (evidence) have been appropriately coordinated and integrated in support of organisational development and strategy.
Knowledge and application of strategy-oriented tools, techniques and models for analytical purposes is also demonstrated. |
Critical evaluation and in-depth understanding of relevant and valid supporting data, information, and intelligence (evidence) is demonstrated together with the integration and coordination thereof in support of organisational development and strategy.
Mastery, knowledge and application of strategy-oriented tools, techniques and models for analytical purposes is also evident . |
| Mark out of 30 | |||||
|
2
Innovative, broad, and robust strategic options for Cooks Coffee Company Limited (CCC) to achieve their long-term objectives, identifying those you recommend be prioritised for further |
Limited knowledge and application of strategyoriented tools, techniques, and models for analytical purposes within the strategic context of the external and internal business environment/s is evident.
Analysis does not support innovative, broad and robust organisational |
Limited knowledge and application of strategyoriented tools, techniques, and models for analytical purposes within the strategic context of the external and internal business environment/s is evident.
Lack of detailed analysis to support innovative, broad, and robust |
Gaps in knowledge and application of strategyoriented tools, techniques, and models for analytical purposes within the strategic context of the external and internal business environment/s are evident.
Analysis provides adequate support for innovative, broad, and robust |
Knowledge and application of strategy-oriented tools, techniques, and models for analytical purposes within the strategic context of the external and internal business environment/s is
demonstrated
The analysis supports innovative, broad, and robust organisational strategies/strategic options |
Mastery, knowledge and application of strategy-oriented tools, techniques, and models for analytical purposes within the strategic context of the external and internal business environment/s is evident.
The analysis provides strong support for innovative, broad, and robust organisational strategies/strategic options to |
| evaluation by your client. | strategies/strategic options to achieve longterm objectives.
Few to no objectives are identified for further client evaluation. |
organisational strategies/strategic options to achieve longterm objectives.
Limited identification of strategic objectives evident for client evaluation. |
organisational
strategies/strategic options to achieve long-term objectives.
Some strategic objectives are identified for further client evaluation. |
to achieve long-term objectives.
Strategic objectives are identified for further client evaluation. |
achieve long-term strategic objectives.
Critical strategic objectives are identified for further client evaluation. |
| Mark out of 40 | |||||
|
3 Details of how the human resource implications of your strategic option recommendations from part 2 above could be addressed and potentially measured. Include a cohesive plan for this that may be used to guide the executive leadership team operationally. |
Insufficient knowledge evident regarding human resource implications of strategic option recommendations and the potential measurement thereof with limited to no plan to guide the executive leadership team and manage workforce operational aspects to achieve long-term organisational strategic objectives . |
Noticeable gaps evident regarding knowledge of human resource implications of strategic option recommendations and the potential measurement thereof with only a fragmented plan to guide the executive leadership team and manage workforce operational aspects to achieve long-term organisational strategic objectives. |
Although some gaps are evident, knowledge regarding human resource implications of strategic option recommendations and the potential measurement thereof together with a partial plan to guide the executive leadership team and manage workforce operational aspects to achieve long-term organisational strategic objectives is demonstrated. |
Detailed knowledge evident regarding human resource implications of strategic option recommendations and the potential measurement thereof together with a plan to guide the executive leadership team and manage workforce operational aspects to achieve long-term organisational strategic objectives. |
Mastery, insight, and knowledge evident regarding human resource implications of strategic option recommendations and the potential measurement thereof together with a cohesive plan to guide the executive leadership team and manage workforce operational aspects to achieve long-term organisational strategic objectives. |
| Mark out of 30 | |||||
|
|
TOTAL MARK: _______ /100
WEIGHTED MARK (X 0.4) = _______/40 |
||||
Matrix
|
Learning Outcome |
Assessment focus area |
| LO 1: Coordinate the acquisition of intelligence on a variety of levels and sources which supports organisational development | 1 |
| LO2: Formulate broad and robust organisational strategies for a range of organisations through the application of appropriate tools and techniques | 2 |
| LO4: Measure the human resource element of an organisation to develop plans so long-term strategic objectives are achieved |
3 |
[1] https://www.nzx.com/companies/CCC
[2] Maximum five (5), minimum three (3)
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