Navigating Organizational Crises: Lessons in Communication Tactics solution

12. Navigating Organizational Crises: Lessons in Communication Tactics

Tackling a Crisis Head-on

Next week, you will submit Assignment 2. Your research for this discussion question will be a part of that assignment. Read the Assignment 2 instructions before beginning to work on this discussion question.

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Go to The Wall Street Journal using the link in the course menu and find an article about a crisis that occurred at an organization in the last year. The organization could be in any sector and can be for-profit or not-for-profit.

Considering the course materials for this week, respond to the following:

• Describe the crisis faced by the organization and post a link to the article.
• What communication tactics did the organization use to address the crisis?
• Refer to both Jack’s and Warren’s guidance for dealing with crises.
• To what extent was the organization’s crisis communication plan effective? If you were a senior leader in the organization, would you have responded differently? Explain.

This week and next, continue to research this crisis as you prepare for Assignment 2.

For your discussion posts, please review, integrate, and cite course materials to illustrate your application of sound business communication practices, support for your position(s), and demonstration of thought leadership.

Post your initial response by Wednesday, midnight of your time zone, and reply to at least 2 of your classmates’ initial posts by Sunday, midnight of your time zone.

Instructions

RUBRIC
Excellent Quality 95-100%	Introduction 45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.		Literature Support 91-84  points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned.			Methodology 58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met.
Average Score 50-85%	40-38 points More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided.		83-76  points Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration.			52-49  points Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met.
Poor Quality 0-45%	37-1 points The background and/or significance are missing. No search history information is provided.		75-1 points Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration.			48-1 points There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met
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