Publicity

Questions:

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Please explain 1) what publicity is, 2) how to attract publicity, and 3) provide a tangible example of positive publicity a company gets. The example should be something tangible, meaning you must provide a web link, an image copy of the news story, or something else we can use to evaluate the example.

Please understand that there are fundamental differences between advertising and publicity. If your example is an advertisement or a promotional video from the company, you won’t be given credit for this assignment.