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SOCIAL MEDIA AND COMMUNICATIONS

 

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SLP Scenario
You are the HR manager for an organization with 1,500 employees in three
locations. In recent months, several employees have retired. This has left openings
in key areas of the organization. You posted the open positions prior to their
departure but have received very few viable applicants.
Your CEO is concerned that the information is not reaching the ideal audience. You
suggest using social media as a tool to reach a wider and more diverse pool of
applicants.
For this SLP, research organizations that have successfully used social media as a
recruiting tool. Using some of their marketing ideas, create a colorful job posting
handout for a social media venue of your choice. In two additional pages:
a. Give examples of three employers who use social media as a recruiting tool.
b. Identify the differences in creating a job posting for Monster or Career Builder
versus one of the social media sites.

 

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