Strategizing Marketing Communication Channels solution
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Ethics in The Workplace Instructions
Strategizing Marketing Communication Channels
Assignment Content
- Marketing communications channels, whether traditional or online, are used to attract buyers and increase customer loyalty. Different channels are used for different reasons, such as for reaching specific demographics or for their functionality. Marketing teams must analyze various communication channels to determine the best fit for their product or service. Within the marketing plan, teams must identify the channels that can be used to convey key messages.
Using your selected business from the previous assessments, createan outline in which you:
- Select and identify at least 5 marketing communication channels that could be used to reach selected audiences that area fit for your selected business. These should include online and traditional communication channels to convey key messages.
- Determine the advantages and disadvantages of each selection.
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RUBRIC |
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| Excellent Quality
95-100%
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Introduction
45-41 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Literature Support
91-84 points The background and significance of the problem and a clear statement of the research purpose is provided. The search history is mentioned. |
Methodology
58-53 points Content is well-organized with headings for each slide and bulleted lists to group related material as needed. Use of font, color, graphics, effects, etc. to enhance readability and presentation content is excellent. Length requirements of 10 slides/pages or less is met. |
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| Average Score
50-85% |
40-38 points
More depth/detail for the background and significance is needed, or the research detail is not clear. No search history information is provided. |
83-76 points
Review of relevant theoretical literature is evident, but there is little integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are included. Summary of information presented is included. Conclusion may not contain a biblical integration. |
52-49 points
Content is somewhat organized, but no structure is apparent. The use of font, color, graphics, effects, etc. is occasionally detracting to the presentation content. Length requirements may not be met. |
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| Poor Quality
0-45% |
37-1 points
The background and/or significance are missing. No search history information is provided. |
75-1 points
Review of relevant theoretical literature is evident, but there is no integration of studies into concepts related to problem. Review is partially focused and organized. Supporting and opposing research are not included in the summary of information presented. Conclusion does not contain a biblical integration. |
48-1 points
There is no clear or logical organizational structure. No logical sequence is apparent. The use of font, color, graphics, effects etc. is often detracting to the presentation content. Length requirements may not be met |
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